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New social media strategy for Pope Francis: Pics or it didn’t happen

The Washington Post | March 2016


Pope Francis joined Instagram—and garnered one million followers faster than anyone else in history.


From the story:


Francis has been clear, at least on social media, about where he intends to lead the institution under his care. He’s adopting another platform to spread his message of reform further. Only this time, the revolution will be illustrated.

Read the full story at The Washington Post.

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